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Fashion Spain Mexico (MEM) is maintained by Avantage MEM, is a company created in Mexico by the Spanish company Avantage Preu as a platform for the dissemination of Spanish design with a permanent presence in Mexico, whose goal is to help Spanish companies, especially the textiles and accessories, at its input, knowledge, implementation and consolidation in the Mexican market.

MEM is located in the prestigious Polanco neighborhood where they gather the most relevant brands in the world of fashion. Its headquarters are in California-style landmark house built around 1940 colonial and cataloged by the National Mexican Fine Arts (INBA).

MEM is part of the Internationalization Plan FEDECON and is coordinated Apparel Guild in Barcelona and support of ICEX. The latter supports companies to cover the cost of your stay in MEM, in the Brand Promotion Plan.

The project consists of a showroom designed to wholesalers and retailers. The participating companies display their collections and develop customized strategies for marketing and distribution, business search management and tracking of orders and imports, participation in fairs, gateways and national events, parade organization and advocacy.

It also has a space for the end consumer for direct sale from the collections of the season, with boutique-monitoring of multi incubator that will allow companies to see first hand the reaction of the Mexican consumer.
E incorporates other areas such as cosmetics (with Attache), a dining area with Spanish character (by Sagardi Group), a travel agency (Viajes El Corte English), a bank (Banco Santander Central Hispano) and a company car (Seat).